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Steve Goodman

Hi, I'm Steve Goodman. Welcome to my profile!

Senior business development and marketing executive with 20+ years of successful experience building brands, developing marketing strategies, planning and executing effective and innovative sales and marketing programs. Seasoned, insightful, tenacious, results-oriented, and customer-focused with a proven track record of achieving aggressive business growth objectives. Extremely disciplined, analytic, imaginative, and articulate. Consistently recognized as a highly collaborative team player who is positive, persuasive, pragmatic and flexible. I'm a strong proponent of agile marketing that delivers rapid and adaptive response to real-time customer needs.

Steve Goodman's Background

Steve Goodman's Experience

Vice President of Sales and Marketing at Lrnr Adaptive Learning Solutions

May 2014 - Present | Richmond, CA

Manage sales and marketing strategy for Lrnr, an education-technology startup. Lrnr is an adaptive learning platform that delivers personalized educational content and analytics with a SaaS model. Lrnr uses artificial intelligence and machine learning to measure, monitor and process student learning behavior and preferences in order to make content choices and recommendations aligned with student ability, knowledge and readiness, Responsible for development and execution of branding, product marketing, marketing communications, PR, strategic partnerships and sales of software to educational content publishers, online universities and enterprise customers.

Communications Consultant at Adobe

August 2013 - November 2013 | San Jose, CA

Recruited by Adobe and hired as a contractor through ZeroChaos to work with Adobe's volume licensing group on channel and sales enablement communications projects. Wrote, edited, managed and measured marketing and training material with a focus on operationalizing Adobe's business strategy for their SaaS Creative Cloud product suite. Created a robust set of Omniture reports and dashboards for decision-support and to monitor program response and effectiveness. Created, edited and published web content for volume licensing programs for business, government, education and non-profit customer segments on

Freelance Professional at Steve Goodman Media

October 2002 - August 2010

Communications consulting with an Asian advertising agency aimed at focusing and transforming their marketing and communications strategies, promotional activities and presentation materials. Produced a wide range of photography including editorial, commercial, advertising, documentary, event and other assignments. Photographs published in books, magazines, newspapers and on the web. Built, managed and maintained a variety of popular blogs, photoblogs and websites focused on travel, photography and ex-pat lifestyle in Southeast Asia. Responsible for content development, design, SEO, SEM, analytics, advertising and technology.

President and CEO at Broadband Mechanics, Inc.

September 1999 - January 2001

Promoted to CEO after 5 months as President and COO. Drove revenue from zero to over $4 million during the company's first year of operations. Startup company developed an XML-based platform for streaming media and other high-end rich media broadband applications featuring multimedia personalization and scalable content. Grew company profitably from 2 to 55 employees in 4 months. Personally negotiated contracts and closed deals with all major customers including PCC, VerticalNet and Digiscents. Responsible for general management, operations, business development, and strategic oversight. Managed sales, marketing, corporate, financial, HR, business and legal affairs.

Vice President of Worldwide Sales at Acotec, Inc.

December 1998 - August 1999

Promoted from VP of North American Sales after just 3 months. VC funded startup company developed and sold enterprise software for managing remote access to networks. Responsible for business development and worldwide sales and marketing for OEM and VAR channels. Managed a global sales team in Europe and the US selling to value-added channel partners and top-tier OEM accounts such as Compaq, IBM, Dell, HP, Brooktrout, Digi, Eicon, Interphase and others. Developed distribution strategy and channel marketing programs designed to build a sustainable reseller channel to complement the company's OEM business. Worked closely with product management, product marketing, engineering and finance departments to improve Acotec's customer and market focus. Reported to the CEO.

President and COO at Canto Software, Inc.

February 1996 - November 1997

Restarted failing U.S. operations which became profitable in 1 year. More than tripled annual sales to approximately $3 million and architected a winning business plan resulting in raising $3 million of venture capital from R.R. Donnelley & Sons. Company developed and sold consumer and enterprise digital asset management software to publishing, advertising, graphics and design, entertainment and broadcast market segments. Responsible for executive management, worldwide marketing and operations. Developed a customized CRM system and developed innovative content marketing programs. Managed a global team that grew from 6 to 28 people. Reported to the Chairman & CEO.

Faculty Member at Multimedia Studies Department San Francisco State University

January 1995 - January 1996

Taught a successful class called "Multimedia Business Strategy and Planning".

President & CEO at SMG Consulting

February 1994 - January 1996

Provided management consulting services to computer hardware and software companies. Assisted and advised client management teams with development of strategic business and marketing plans, acquisitions, business development and sales and marketing strategies for consumer and enterprise software/hardware. Clients included; Adaptec, Canter Technology, Canto Software, Drew Pictures (now Pulse Entertainment), Foresight Technology and LLB.

Vice President of Sales and Marketing at FWB, Inc.

November 1990 - January 1994

Increased revenue from under $2 million to over $24 million over a 3 year period, a growth rate that allowed this storage and backup subsystem manufacturer and software developer to rank #109 in the October 1993 "Inc 500". Managed multiple lines of business with systems and software for consumer, SMB and enterprise markets. Responsible for managing worldwide sales and marketing. Directed sales, channel distribution programs, product management, advertising, public relations, and administrative operations. Developed a customized CRM system and developed innovative content marketing materials. Grew staff from 6 to over 50, and led a transition that moved FWB from a niche player to a leading competitor in its market segment. Reported to the CEO.

Director of Marketing at DayStar Digital, Inc.

March 1989 - July 1990

Worked as a member of an executive team that tripled annual company sales to about $6 million over an 18 month period. Company developed high-end Macintosh CPU acceleration hardware products for the professional graphics and design market. Directed all marketing activities, including pricing, promotion, advertising, public relations, product management, brand management and distribution programs. Supervised a team of product managers and an in-house graphics department. Reported to the CEO.

Director of Sales - Education Division at Rodime Systems, Inc.

July 1987 - February 1989

Created and executed a business plan to sell hard drive subsystems to the higher education market. Built a national sales division and implemented an effective and innovative distribution strategy for this $100 million hard disk drive OEM. Managed sales promotions, sales projections, and division administration. Hired and trained a sales team and built channel sales from nothing to over $6 million in 1 year. Developed a customized CRM system. Reported to the Vice President of Sales and Marketing. Received the Chairman's Award for Outstanding Sales Achievement in 1988.

Area Sales Manager at H. J. Heinz Company, Inc.

July 1979 - April 1987

Developed and executed sales promotion programs for branded and private label food products to retail grocery chains and distributor accounts for this $5 billion packaged food conglomerate. Hired, trained and supervised 3 outbound sales representatives and 2 merchandisers. Pioneered the use of PC technology for shelf management. Consistently exceeded assigned sales quotas and gained profitable new product distribution. Promoted after several years as a Sales Representative.

Employment Recruiter at American Business Center

July 1977 - June 1979

Recruited and placed job candidates in entry-level management positions for this large regional employment agency.

Steve Goodman's Education


2013 – 2013

Certificate - Cloud Computing

Studied with H.H. The 14th Dalai Lama

2004 – 2004

Concentration: Highest Yoga Tantra

Xerox Professional Selling Skills III

1983 – 1983

Certificate in Professional Selling Skills

Concentration: Sales

University of Pittsburgh

1973 – 1977


Concentration: Philosophy, English Literature

Pittsburgh Academy

1972 – 1973

High School

Concentration: General

Gateway Sr. High School

1971 – 1972


Concentration: General

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